Thanks to Bob Knorpp for having me on this week’s installment of the BeanCast. Along with fellow guests Saul Colt, Chief Evangelist at Xero; Eli Goodman, Media Evangelist/Senior Director at ComScore; and Jason Keath, CEO of Social Fresh, we talked through recent developments with native Twitter ads, TV at Cannes, and a slew of always interesting #AdFail5 topics.

Happy listening!

 

If you didn’t think Ronald McDonald could get creepier, think again. Taco Bell’s new ad campaign features a demented McDictator clown who rules over a depressed set of people within a walled city. Within a setting that could be straight out of District 12 in the Hunger Games, people are lined up for mediocre breakfasts. All breakfasts are the same, which is echoed in audio announcements piped around the town. “Routine is delicious. Same, same, same,” a woman’s voice says repeatedly.

That greyish sameness continues until two people are rebellious enough to fight back. Cue “Blitzreig Bop” and a chase scene featuring a creepy clown army. Eventually, our two rebels succeed and make it out of the walled city and to the Promised Land for what else…Taco Bell breakfast.

In addition to the video execution, I have to give the Deutsch and Taco Bell teams kudos on the posters appearing within the ad. They contribute to the theme and to the Communist motifs throughout. These posters set the brand up for some interesting print or even out-of-home executions that can really tie the campaign together across channels. Well done.

Taco Bell Poster

Taco Bell Poster2

Much to my delight, Skeletor came to life on Twitter today. Or more specifically, he came to life on Honda’s Twitter account. He posted a series of hilarious Tweets aimed at longtime nemesis He-Man, as well as brands like Charmin.

SkeletorTweet1

As the Tweets started rolling in from Honda’s account, it seemed the account had been hacked. Not the case at all. In fact, the #Skeletakeover was part of an effort to launch Honda’s new television campaign, which features Skeletor and other retro toys.

Kudos to Honda for finding a fun way to bring social media into a television campaign. While some brands may attempt this sort of integration, most fail because the social media element ends up feeling too forced. This execution, on the other hand, didn’t feel forced at all. It was rooted in humor, which can play well on the Interwebs. Plus, Honda wasn’t afraid to engage with other brands and find relevant ways to tap into existing hashtags like #ManCrushMonday.

SkeletorTweet3