A snapshot of some of the amazing brands I’ve worked with over the years:
I had the pleasure of working with a variety of teams at Coca-Cola between 2009 and 2013. My work included developing a youth-oriented trendspotting report, concepts for the doses of happiness campaign, and support for the Foodservice team around social media best practices. With Coca-Cola’s Foodservice group, I developed the strategy behind an award-winning campaign for Buffalo Wild Wings. I also developed location-based programs for Fanta and Auntie Anne’s. I worked on the relaunch of Mello Yello, developing digital/social media strategy and content. And finally, I worked closely with the Venturing & Emerging Brands team around social media support for Illy Issimo, the responsive Illy Issimo website, and social media strategy for Cascal, Sokenbicha, and Vio.
To support the line of products surrounding Harry Potter films, I developed the strategy behind a “wish list” themed website for Harry Potter. Within the site, fans could immerse themselves in their favorite movies while discovering everything from wands to quintessential scarves.
I worked with the Treasury Wine Estates team, developing digital and social media strategies for Penfolds, Lindemans, Chateau St. Jean, Beringer, Be, and Greg Norman Wines. The work with the Penfolds brand was particularly rewarding as it related directly to the (RED) campaign and World AIDS Day.
I was part of the BFG Communications team that pitched (and won) this account. I lead the digital and social media strategy portion of the pitch. Once we began work on the account, I developed the strategy around a new website, digital content, and how to maximize social media activity by the brand and tourists.
I worked with Gruppo Campari’s tequila brand Espolon, developing a new website approach for them, in addition to revamping their social media platforms with a robust content plan and social media voice.
On behalf of Shoney’s, I revamped their social media platforms, developing a robust community management plan and a fun content strategy that put their bear mascot at the forefront. I also developed social media guidelines for franchisees and individual locations.
My work with Ace Hardware included developing a social media voice for the brand along with guidelines that could be shared and executed across a team. I also contributed content ideas to their Social Media team, in addition to concepts around extending a TV campaign to digital.