I write. I produce. I tell stories and I lead a team of storytellers.
It’s an exciting time to be a storyteller. Ever-changing technology means the opportunity to experiment with new ways to deliver content and engage audiences. These days, the quality of the content still rules but it’s also all about optimizing the content for varying devices, social networks and even ensuring the best headline is used. Those are the best ways for publishers and brands to cut through the clutter.
Since 2006, I’ve been leading creative teams and helping brands—large and small—find the best ways to deliver content. I’ve served as content creator, digital strategy lead and creative director on both on the agency and brand sides. Currently, I work as the Senior Director of Content for the PGA TOUR, overseeing the organization’s digital platforms, including social media and SkratchTV.
This is the spot to explore some of my favorite projects. Most are work-related but some cross over into my other passions: travel, food, design, and of course my rescue dogs, J.B. and Layla.
And for a list of past speaking engagements, awards and other accolades, click here.