A Social Media Maven, Content Creator, Digital Strategizer, and Jetsetter. Co-founder of Geekend.
I have a passion for emerging technologies, engaging content and well-integrated marketing. As BFG's Interactive Strategy Director, I focus on social media and digital strategies for brands large and small, content creation, and management of a team of fellow content creators. With a proven track record in landing accounts, I lead the charge on BFG digital pitches and presentations. As the head of BFG's Content Department, I manage a group of full and part time content creators, mentoring them and ensuring content is being developed and managed across various digital channels. Clients include Coca-Cola; Mello Yello; South Carolina Department of Parks, Recreation & Tourism; Buffalo Wild Wings; Harry Potter; Moet Hennessy; Treasury Wine Estates; Gruppo Campari; Ace Hardware; Snyder'sLance brands; Hanes; illy issimo; and many more. In my free time, I organize Geekend, an interactive conference I founded in 2009.
Specialties: Social media, digital/interactive strategy, new business development, presentations, pitches, content development, blogging, audio/video production and editing, team management, public speaking
An annual digital conference that supports today’s creative and technology leaders
Accomplishments:
-Founded Geekend and its 501(c)(3) non-profit parent group, Thinking Cap, Inc., a group that supports and funds programs for underprivileged students with an interest in technology
-Proudly created a conference that brings together top digital talent from the design, content, strategy and web/mobile development disciplines
-Drove 600 attendees in 2009, the conference’s first year of operation and 1,000 attendees in 2011
-Developed a partnership with Direct Marketing Association in 2011, delivering the group’s technology programming at its annual conference
Responsibilities:
-Developed all conference programming, including speaker recruitment, and planning of sessions, panels, networking opportunities and afterparties
-Created brand voice and led its creative implementation in digital and traditional media channels
-Managed annual budget and fundraising outreach
-Led the non-profit group’s board of directors and crafted its vision and bylaws
Previous BFG positions: Content Director, Assoc. Content Director, Content Manager
Accomplishments:
-Progressed through the ranks at BFG building a new media content team of more than 200 contributors across a multitude of top tier brands
-Developed award-winning ideas & won accounts with Harry Potter; Coca-Cola; Moet Hennessy; Treasury Wine Estates; Buffalo Wild Wings; South Carolina Department of Parks, Recreation & Tourism; Snyder’s-Lance brands
-Launched an award-winning Twitter-based hiring process
-Developed an award-winning Twitter program for Lapostolle wines
-Created a unique approach to digital content strategy based on a character sketch for each brand
-Created an approach to social media metrics that made reporting concise & easy to comprehend
-Spearheaded an internal agency communications website to connect 30+ offices & 1,000 employees across the country for knowledge sharing & community
Responsibilities:
-Hired, managed & led a team of 8 full-time Content Managers, Analysts & an extended team of 200+ freelance writers, photographers, & videographers
-Developed strategic brand voice framework for all digital content clients
-Introduced new social media channels & engagement strategies across blogs, Facebook, Twitter, YouTube, Flickr, Foursquare, SCVNGR, Pinterest, Instagram, Tumblr, & LinkedIn
-Led 24/7 social media community management across clients & social networks
-Conducted digital influencer outreach programs on behalf of brands
-Developed & oversaw the execution of digital ad placements
-Analyzed brand & consumer-generated content for actionable learnings
-Trained clients & agency staff on social media
-Wrote & presented quarterly digital trend reports to Coca-Cola & other clients
-Created the strategic web platform for Camel, an online lifestyle magazine that connected the brand to audiences with robust content
-Conducted 100+ interviews with famous artists for the Camel magazine, writing articles & producing video content on a daily basis
-Reported and wrote articles for South Magazine
-Produced, edited and wrote TV commercials for Night Raven Productions
Clients: Dell, Goodwill Industries, Business Week, T-Mobile, Cigar Magazine, Ziff Davis, the American Institute of Architects and the American Society for Quality
Responsibilities:
-Reported and wrote feature stories for Cigar Magazine including the Winter 2005-06 cover story “The United Cigar Stores of America”
-Researched and wrote a series of executive summaries for CIOCentral.com. Topics included technology and content management
-Wrote and edited daily stories for Quality News Today, the “Around the Web” segment for eWEEK.com and the American Institute of Architects
-Produced and prepared panelists for Business Week webcasts
-Assisted Ziff Davis columnist with research, story ideas and interviews
-Researched, edited and managed stories around the Dell Recycling Project
-Conducted interviews with T-Mobile employees and wrote stories for internal publications
-Achieved success in a highly competitive field, appearing in print and TV campaigns, runway shows, and Fashion Week events
-Contracted spokesmodel for General Motors brands (Cadillac, Chevrolet, Buick), delivering presentations at major auto shows, PGA tournaments and special events
-Worked full-time while in school (included extensive travel)
We can’t believe Geekend 2012 is already over! Many thanks to all the awesome attendees, speakers, sponsors and volunteers who made every session and activity possible. The Geekend Crew salutes you!
We know that with so much going on throughout the weekend it wasn’t easy making it to every session and event. To help you catch up, we’ll be updating this page with links to presentation notes and audio recordings of each session. Take a look or listen at your leisure and make sure to check back here for more goodies as they come in!
Sessions from Friday, November 9:
Sessions from Saturday, November 10:
The many sessions, demonstrations and activities during Day 3 were a great way to end this year’s Geekend! We kicked off Saturday’s lineup with a cup of joe and conversation during our morning registration hour at the SCAD Museum of Art. Many attendees took some down time to chat in the lounge area and courtyards, snag some free swag from The Soda Shop kids letterpress area and stop in for a photo op at our RDID-enabled photo booth room. The awesome guys from Buzz Band helped us set up the experience, which let participants scan their RFID-enabled badges to share photos straight to Facebook.
The day was filled with super thought-provoking sessions from folks representing thismoment, Rails Machine and more. A midday break gave everyone time to enjoy a delicious lunch at SCAD’s The Hive, check out the SCAD museum exhibitions and grab a few minutes with a new friend for a walk around town. After the final round of daytime talks, we headed over to the Coastal Georgia Center for the evening’s final event: a closing keynote on “Hacking As A Civic Duty” given by Kevin Curry from Code For America.
Make sure to check out our Geekend Flickr page for photos of awesome stuff like The Soda Shop’s letterpress machine, our extremely good-looking attendees and speakers, and more. Instagram is where you’ll find awesome pics from our Instagram Savannah tour! We’ve also made audio recordings of all this year’s sessions. Stay tuned for more info on where to listen in!
Last but not least, we’d like to give a huge thank you to all of our amazing sponsors, speakers, volunteers and Red Bull fueled attendees for making it out to the conference.
The Twitteratti sum it up the final day best:
Geekend 2012 is in full swing! Thanks to all who made it out for the sessions and events that have gone down so far.
We kicked things off with great company and cold beer at our HootUp at Moon River Brewery, Savannah’s only brew pub. After a few hours of mingling, we prepared for Friday’s lineup of spectacular sessions.
Friday brought a ton of learnings, from Neal Holman’s comedic keynote on the development of Archer to Charles Adler’s closing remarks on the importance of an information diet. Live demonstrations of The Soda Shop’s letterpress, augmented reality and RFID technologies were the experiential cherries on top! Attendees were also offered up a free tour of the SCAD campus in historical Savannah to get a better feel for what the school is all about.
We closed out the night with margaritas, chips and salsa and some awesome discounts at our afterparty with Savannah TweetUp at Taco Abajo. The Wave Slaves showed up to put on a super fun show as well!
These tweets and quotes sum up the two days of awesome events:
Opening Night HootUp — Thursday, November 8:
Day 2 — Friday, November 9:
Seasoned Geekend attendees know that our afterparties are ALT of CTRL! This year will be no different. Join us at 9 p.m. this Friday, November 9th at Taco Abajo (located at 217½ West Broughton Street) for an afterparty you won’t want to miss!
Our friends at Savannah TweetUp have hooked us up with these sweet deals:
We’ll also be hearing some sweet live jams from Savannah’s very own, The Wave Slaves.
Special thanks go to Savannah TweetUp co-founders Jillian Rowe and Erik Shultz for helping to organize Friday night’s event. The duo is looking forward to socializing with fellow geeks in the low country this weekend!
If you haven’t experienced near field communication (NFC) technology, Geekend is your chance! This year we’re partnering with Buzz Band to launch unique RFID experiences throughout the event.
As a Geekend attendee, you’ll be able to seamlessly share event check-ins and photos straight to Facebook by scanning the Buzz Band sticker on the back of your badge. Once you register you’ll also be automatically entered to win two free tickets to Geekend 2013, plus a hotel stay.
Participation is easy. To register, enter the 14-digit number on your RFID sticker at http://geekend.buzzband.me/geek/reg or scan your sticker at our Buzz Band registration station at the SCAD Museum of Art. If you aren’t already logged in, enter your Facebook login information, click “Go to App” and then select “Allow.”
Once you’re done, you’ll be able to scan your badge at various Buzz Band stations to check in, share photos and more! It’s good to be a geek!
At Geekend, it goes without saying that there are some sweet perks for being a geek. For the photo-obsessed — you know who you are — our “Why #Instagram is #Instagood” session with Ian Leslie of the Savannah College of Art and Design will be right up your alley! We’ve also got some awesome RFID-enabled photo-ops up our sleeve. But of course, we couldn’t stop there.
We wanted to offer up an easy way for attendees to see Savannah while also getting the most out of our schedule of sessions and networking events, so we created our Instagram Savannah tour!
We’re partnering up with Old Savannah Tours to offer this private tour of historic downtown Savannah to members of the Geekend tribe. We’ll meet up at 1:30 p.m. on Saturday to snap shots of the most picturesque places in town at a discount of $18 from the original $25 price tag. Just visit our Eventbrite page and select the Instagram Savannah option to register and then hop on the trolley awaiting us at the SCAD Museum of Art when it’s time!
A picture is worth a thousand words, so get ready to start making statements! Your Instagram followers will thank you!
If you’ve attended Geekend before, you probably remember our robot mascots. With each new edition of the event comes a fresh troop of Geekbots — our robot characters that adorn signs, T-shirts and other Geekend swag.
This year we’ve unleashed our Geekbot friends into the intergalactic wild. Anyone can download, print and assemble one of these little guys (as well as Geekend avatars and wallpapers) for fun or photo ops! Share your creations with us on Facebook or Twitter and who knows what goodness may come your way.
The team at BFG took some notes from Red Bull’s Stratos project and created this stop-motion video of our Geekbot exploring the outer limits of space. After all, this year’s Geekend is going to be out of this world! Hope you enjoy.
Geekend Geekbot in Space from Geekend on Vimeo.
There is no shortage of networking opportunities at each annual Geekend event. Between impromptu inter-session mingling, rockin’ after-parties and interactive conference activities, you’ll definitely leave with new friends and business contacts. Of course, handing out business cards is a popular way to share contact information and create a longer-lasting impression. It also goes without saying that at Geekend, we like to turn things up a notch.
This year we’re partnering with MOO to offer all Geekend attendees 50 free premium business cards that can be personalized for the 2012 conference! One set of cards can include up to 50 different photos. Also, a QR code can direct smartphones to your website or online portfolio.
So start brainstorming creative ideas for your cards — you never know how they might pay off! Once you have the ideal concept to showcase your inner geek, head on over to MOO’s Geekend page before October 29 (November 1 with a rush fee) to send in your design. You’ll be able to pick up your creations at Geekend on November 9-10.
See you there!
Geekend Crew
Let’s face it. Hacking doesn’t have the best reputation in the media. PR stunts by hacker groups like Anonymous that make international news don’t necessarily help with this general outlook. But contrary to popular belief, hacking is actually a good thing.
Geeks that checked out last year’s Hackathon know that hacking isn’t about taking down popular websites and wreaking havoc on the Internet as much as possible. Hacking is all about working with what you have to achieve a certain goal, stitching together ideas until a final viable product is achieved. Hacking is a vital part of today’s culture.
This year at Geekend we’ll be hearing about all this and more from our keynote speaker Kevin Curry, Program Director with Code for America! In his “Hacking As A Civic Duty” talk, we’ll hear about his experiences working with the Code for America Brigade, a community engagement program, along with insight that illuminates the positive things that the hacker community can achieve.
We hope you’ll leave ready to leverage your many talents for the greater good. Prepare to be inspired!
Many artists, designers, technologists, musicians, filmmakers and geeks share one thing in common: larger-than-life dreams. Whether aiming to create a top-rated iPhone app, launch a new comic book series or provide clean drinking water in third-world countries, these ambitious goals often come with large price tags.
Kickstarter is a website that helps fund creative projects across a range of disciplines by collecting small donations from fans online. The social aspect of the site also allows communities to thrive, keeping followers connected with each other and the cause. If you haven’t heard of the site, you’ll enjoy getting lost in the various popular projects they currently have posted.
Here comes the best part: We’re excited to announce that Charles Adler of Kickstarter will be joining us to keynote Geekend 2012!
Gather your questions and get ready to hear about how dreams are made into reality. We’ll also take a look at the cultural shifts of funding from a small number of wealthy families in the Renaissance to today’s culture where everyone can contribute. If you’ve got big ideas of your own, prepare to be inspired!
The cherry on top? There’s still time to snag a great deal to this year’s event. Early Bird ticket sales end August 31st. For $95, you’ll receive full access to the 2012 event and Geekend swag (while it lasts). This keynote and ticket deal are not to be missed!